PRIVACY, WITHOUT THE FINE-PRINT FOG.

What we collect

When you join, we collect your email address, favorite Pierre moment, consent choice and wording, signup source, and the date and time of consent. If you enter a casting call by email or message, we may also receive your pet’s name, photo, and the social handle or message details you choose to share.

Why we use it

We use this information to choose the strongest first-drop concept, run Pierre’s waitlist and monthly casting calls, send the launch and product emails you requested, prevent duplicates, contact shortlisted owners, and honor unsubscribe or privacy requests.

Where it goes

Waitlist submissions are stored in our Cloudflare D1 database. When Resend is configured, your email is also sent to Resend solely to deliver Pawparazzi emails and manage unsubscribes. We do not sell your personal information.

Measurement

We use first-party measurement to understand visits, approximate active time, scroll depth, sections viewed, device category, operating system, approximate country, referring website, campaign tags, shirt-preview choices, waitlist opens, form starts, errors, and completed signups.

A random tab-session ID is kept in session storage so actions can be counted as one visit. A separate random visitor ID is kept in local storage so we can estimate returning browsers and unique devices. It is not a hardware ID and may reset when browser data is cleared.

Analytics records do not contain your email address, IP address, precise location, or a browser fingerprint, and browsing activity is not joined to the waitlist email table.

How long we keep it

We keep active waitlist information while you remain subscribed. If you unsubscribe or request deletion, we remove or restrict it as required, while retaining only the minimum suppression record needed to avoid emailing you again.

Your choices

• Unsubscribe through the link included in every Pawparazzi marketing email.
• Ask to access, correct, or delete information associated with your email.
• Decline the waitlist checkbox; it is never selected automatically.
• Clear this website’s browser data to reset the random visitor ID stored on your device.